Pictograms are small symbols or icons that summarize complex information in a clear, visual form, making it immediately understandable. Pictograms make something visible that would otherwise only exist as an abstract idea. They condense many explanatory words into a single, powerful image.
We are all familiar with pictograms because we encounter them everywhere, at airports, in road traffic or in instruction manuals. I started working with pictograms at no2DO in 2013.
